01“We got a 7.2 likelihood to buy.”
A pick, not a score.
Two real grocery products. One choice. Enough picks become a standing — only where the signal is thick enough.
Dough
Real grocery choices. A standing — or a verdict that can kill the design.
Preference is already on the record. Not surveys. Not cold panels. New York shoppers pick real SKUs — then you compete, test a pack, or put a box in a kitchen against that same world.
SimulatedKeel
Keel Lemon Water
StandingWinning moreHead-to-heads vs the shelf — only where choices are thick enough
Concept studyNot clearedNew label beat current pack. Price at $2.49 did not.
Already loggedPreference from real in-app picks
600k+Real SKUs — not made-up stimuli
NYCShoppers who already choose
Can say noBars you set. Verdicts that can fail.
Why brands switch
You don’t need another cold panel. You need shoppers who already choose.
Preference is logged before you brief a study. Same New York shoppers for standings, concept, and box — and a report that can tell you to stop.
02“We’re starting from zero again.”
We already know how they choose.
Shoppers battle real products in the app every day. When you run a concept or ship a box, you’re not starting cold — you’re asking people whose preference in categories like yours is already on the record.
03“The deck always finds a reason to ship.”
We’ll tell you not to print it.
You set the bars before anyone starts. Cleared only when the whole 95% interval clears. Four verdicts — including not cleared.
ClearedNot clearedToo close to callNot enough
When brands call
Three decisions. One preference world.
- Are we losing on the shelf?Claim your SKUs. See where New York shoppers already pick — and where the signal isn’t thick enough yet.Compete →
- Should we print this pack?New label vs current — or one competitor. You set the bars. The report can say no.Concept tests →
- Would they come back after tasting?Ship to Dough shoppers who’ve rated products like yours. Preference after use — then buy-again.Box studies →
Which decision are you stuck on?
Tell us the brand and the question. A person reviews every request and writes back — no self-serve checkout.